
Hello, This is Jiwon.
I'm a Strategic Product Designer passionate about solving complex problems through design. With 3+ years of experience across PM and UX, I can frame the right problem — ensuring that better user experiences translate into real business growth.
I also believe every problem needs a unique approach. This mindset has pushed me to think more critically and enabled me to craft more thoughtful, distinctive solutions.

Manager Review
"… She skillfully leveraged her creative talents and existing qualitative research
while quickly adapting to incorporate quantitative analysis …"
"… In the role of Mobile App Management & Strategy Intern, Jiwon was tasked with developing an in-depth recommendation for growing the new and returning user bases for our FreePrints Photo Tiles app. Her background in UX design proved to be a tremendous asset, as she skillfully leveraged her creative talents and existing qualitative research experience while quickly adapting to incorporate quantitative analysis. This allowed her to ideate several informed hypotheses, culminating in a final presentation that provided insightful, actionable changes and features which we are actively considering for our roadmap.
Jiwon consistently brought a positive and joyful demeanor to our office. This cheerful attitude was perfectly balanced by a serious and thoughtful approach to her work. She demonstrated exceptional self-motivation, requiring minimal oversight to produce deliverables against deadline. …"

Adam Black
Sr. Director of PM at PlanetArt
"...Overall, her performance was highly satisfactory.
She is able to effectively communicate her ideas and solutions to the co-workers.”
“Jiwon stands out as one of the brightest, most dedicated co-workers I have ever met for 10 years of work experiences. During our time together for the intensive UX project, she quickly understood the essence of the problem, redefined the problem and presented it in her own way. She concerned not only the entire project, but also the details. I think her work ability about graphical abilities, design skills and analyzing big data is very enough for the real working-level. Overall, her performance was highly satisfactory. She is able to effectively communicate her ideas and solutions to the co-workers,and her ability to adapt and respond to their needs was highly appreciated.”
Hyeong-Seung Lee
Senior UX Designer at Samsung Electronics
"... Jiwon has pushed the team to produce its best work through meticulous user research and deep understanding of the target audience.”
“I was fortunate enough to work alongside Jiwon, an experience I reflect on with gratitude. Jiwon excelled as an individual and team player, delivering her ideas and thoughts in a compelling way that made it easy for me to understand and effectively perform my role. Throughout the project, she demonstrated a robust commitment to user-centered design pushing the team to produce its best work through meticulous user research and a deep understanding of the target audience.”
Jinso Hwang
Visual Designer at Sony Artisan
"Jiwon is an excellent collaborator and team leader.”
"Jiwon is an excellent collaborator and team leader. She contributed significantly to and improved the team's morale and capabilities and, more specifically, our project qualities. She continuously came up with creative ideas that were logical and inspired her team members to look at problems in new ways. Her design thinking skills are exceptional and I learned how to approach design projects while working with her on projects."
YeonJeong Oh
Visual Designer at Pops
"... Jiwon has pushed the team to produce its best work through meticulous user research and deep understanding of the target audience.”
“Jiwon has a great passion for design, continuously growing in skillsets and conceptual abilities. I always felt that Jiwon has a remarkable ability to discover valuable problems that the users were experiencing. I was impressed by her contemplating problems deeply to arrive at uncompromising solutions. Jiwon's ability to lead a team is outstanding because she generates an environment where team members gain a lot. I was inspired by her extraordinary design thinking skills and inclusive mindset as a leader. I believe Jiwon is a designer who possesses both leadership skills and creativity!
KyeongHee Kim
Product Designer at Doeat