Making Photo Selection Easier
for PhotoTiles App
Duration
4 months
May - August 2025
Company
PlanetArt
FreePrints & Its sibling apps
My Role
UX Strategy & Design Intern, Growth
Conducted competitor analysis, market and user research, and online surveys, Analyzed user behavior data using Amplitude and MS Clarity, Designed wireframes and interactive prototypes.
Team
4 Product Managers, 2 Engineers
Impacts
4
2
Reduce screen switching
for photo selection.
-35%
Cut task time
in prototype usability testing.
+5.5 pts
Increased user satisfaction
from 2.5 to 8 point on average.
Overview
Identified key checkout friction points through Amplitude funnel analysis and Microsoft Clarity session replays, validated insights with a 1,000+ user survey. Reduced task completion time by 35% and increased user satisfaction by 5.5 points by simplifying a 4-screen workflow to 2 screens for a photo printing app; delivered a launch-ready prototype.
Sr.Director Review
"She skillfully leveraged her creative talents and existing qualitative research experience while quickly adapting to incorporate quantitative analysis. …"
"… Her background in UX design proved to be a tremendous asset, as she skillfully leveraged her creative talents and existing qualitative research experience while quickly adapting to incorporate quantitative analysis. This allowed her to ideate several informed hypotheses, culminating in a final presentation that provided insightful, actionable changes and features which we are actively considering for our roadmap. Jiwon consistently brought a positive and joyful demeanor to our office. This cheerful attitude was perfectly balanced by a serious and thoughtful approach to her work. She demonstrated exceptional self-motivation, requiring minimal oversight to produce deliverables against deadline. …"
Adam Black
Sr.Director of Product Development @PlanetArt
Key Learnings
Designing Within Business & Resource Constraints
In developing solutions, I faced constraints such as implementation feasibility and differentiation from competitors. I learned what kind of constraints exits and how to minimize resource use while ensuring that essential features aligned with the long-term mission and brand differentiation.
Designing the Ecosystem of Family Apps
Our app was closely linked with parent and sibling apps, meaning one feature could affect the others. I designed with user segmentation in mind and considered cross-app impacts, realizing the importance of understanding the overall ecosystem of functions and users.
Different User Traits Across Countries
Through desk research, interviews, and data analysis, I discovered distinct differences between US and UK users, especially regarding privacy concerns. I learned that marketing effective in the US could backfire in the UK, highlighting the need for contextual understanding of each market.