Streamlining Digital Content Workflows with AI

TYPE

Samsung Exhibition Project

DURATION

4 Months

April - August, 2023

TEAM

3 Product Designers
2 Graphic Designers

OVERVIEW

“Pitch” is optimized for multi-device environments. It aggregates data scattered across multiple apps and devices into a unified workflow. This integrated data experience is delivered through a Data Widget, accessible directly within the file widget panel while users are working.

MY ROLE

Product Designer (User Research, UX Strategy, Interaction Design, and Wireframing)

IMPACT

Presented to the CDO and 2,000+ employees.

The project defined the next product vision for Samsung and was selected for the Samsung Design Exhibition. We presented it to the CDO and 2,000+ stakeholders, including designers and engineers.

CONTEXT

How might we deliver a seamless multi-device experience to help creators boost productivity?

We hypothesized that Samsung offered weaker multi-device connectivity than Apple, and aimed to close this gap by leveraging user-generated data and targeting extreme users—digital creators.

PROBLEM

Scattered data is not organized by its intended purpose.

Digital creators often work on multiple things at the same time — e.g uploading vlogs as a YouTuber while also working on a school project with classmates. This data is usually saved freely, without a clear purpose or structure.

SOLUTION

AI-powered data widget that categorizes data by purpose and organizes workflows using metadata.

The widget panel provides users with relevant work data in the right context. It includes frequently used variables and task-specific work data.

SOLUTION

A simple drag-and-drop to use work files and frequently used settings like layouts and colors.

The widget panel's location varies depending on the software used. It contains not only photos and videos but also design layouts, editing techniques, and other elements reflecting the user's workflow, helping streamline tasks efficiently.

Multi-Device Experience on Tablet

When working on a tablet, handwriting can be converted into fonts, or text layouts such as spacing and alignment can be easily applied.

What I've Learned

  1. Cross-functional Collaboration

In this project, I collaborated with three graphic designers on brand assets and the design system. Balancing visually strong brand colors with usability-driven choices took time, and through that process, I learned how to navigate trade-offs and collaborate effectively.

  1. The Importance of Problem Definition

Because we were working at the OS level, the initial problem definition was very broad, which made it difficult to shape a clear solution. By gradually narrowing the scope, we were able to gain clarity and define the project more precisely.